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Dial DRC for customer service

Dubai Refreshments Company (P.S.C.), the sole franchisee and distributor for PepsiCo in Dubai and the Northern Emirates, announced today that the company has opened a fully-fledged Customer Relationship Marketing Centre to service all customer enquiries regarding sales, maintenance, promotions and fleet enquiries.

Recent initiatives such as e-vending and the recent additions of 7UP, Diet 7UP and Aquafina Pure Drinking Water serve to cement DRC's place as the leading beverage company in the region, consistently promising and delivering the highest standards of quality while always catering to the needs and preferences of its customers.

'One of our primary goals has always been to provide our customers with top-grade quality and service,' commented Peter Dickens, Marketing Manager at Dubai Refreshments Company. ' The Call Centre is an initiative we have set up to further deliver precisely that.'

Although the Call Centre will mainly focus on Business-to-Business support, it will incorporate Business-to-Consumer help as well.

The mechanics are simple - the hotline telephone number connects the customer to the Call Centre, where all customer information and interaction history is instantly accessible through the fully automated state-of-the-art Call Centre software This allows customer service representatives to manage, track, communicate and report through all phases of the sales or repair cycle to ensure that each caller receives the highest quality service in the quickest response time.

Says Dickens, 'DRC is committed to innovation, easily adapting and often driving changes which set the benchmark for the market as a whole. We are an old company, with strong roots, but we are still young at heart with a strong emphasis on constant improvement and fresh new challenges.'



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